Promotional video of the Lexus ES created artificial intelligence and Oscar-winning Director

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2018-11-17 13:45:08

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Promotional video of the Lexus ES created artificial intelligence and Oscar-winning Director

Japanese car manufacturer Toyota Motors plans to introduce the European version of its business sedan Lexus ES. To emphasize your desire to innovate, the company decided to approach the creation of video presentation with maximum creativity. Thus, the creation of the video was entrusted to artificial intelligence: he threw the storyline and the script. Shooting of the movie took the Oscar-winning Director Kevin MacDonald.

The Video is called "Controlled intuition" and lasts only 60 seconds. Everything that happens in the frame — it is the result of work in artificial intelligence, powered by IBM Watson. Its development was engaged in company Visual Voice, in collaboration with the London firm The&Partnership.

The input for the machine learning has become a videos, advertising other products of the premium segment. To achieve the highest quality, the developers have selected only the projects that received awards. Artificial intelligence used data about the preferences of the audience and "data on human intuition."

The Shooting of this movie has been the Director Kevin MacDonald. Under his guidance were shot such films as "the Last king of Scotland" and "Whitney". In 2000, his documentary "One day in September" won the award "Oscar".

Video Premiere "Driven by instinct" was held on 15 November in the UK. Version of the website Hi-News attended the presentation, but the video can be shown to the public only on November 19. Also it will be available in social networks and YouTube channel Lexus.

Recall that in March 2018 edition took . Then he said that his first unmanned vehicle they intend to show in 2020. Also in may we held , drove it from Zurich to Milan.

What do you think about Lexus vehicles? Discuss news and share your opinion in the comments or at .

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