How hunger affects our decisions?
Source:hunger makes you make mistakes
Going to the grocery store all people should follow one very important rule — before leaving the house need to eat. You probably many times in your life have heard that if a person , then with high probability he'll buy there more products than necessary. From this we can draw the logical conclusion that the feeling of hunger can greatly affect decision making, and this is true not only for issues related to food. For example, a hungry person can go to a business meeting and to make unfavorable cash transaction, and then regret it all my life. But errors could have been avoided just before a meeting eating a chocolate bar.
About the impact of hunger on the important decisions told the Australian scientists who conducted a small study involving 50 volunteers. The researchers invited those present to people the reward of delicious food, money and the possibility of listening to beautiful music. The participants of the experiment had two choices: either they receive the reward immediately or after some time, but in a double size.
How hunger affects thinking?
The Study took place in two stages — the first time the volunteers made the decision , and the second time they were hungry. As you might guess, eat before the test, people were more patient, and following a reasonable mindset were willing to give up short-term pleasure and to wait at least a month in order to receive double rewards. When they were hungry, they did not want to wait even three days — participants wanted as soon as possible to eat, get money and listen to music.
Golden rule before important decisions need to eat
The Scientists were particularly surprised that hungry people have received unfavorable solutions not only to food, but when it comes to money. According to the head of research of Benjamin Vincent, this property of human thinking can be used by marketers for sale things that the person does not need. For example, when dealing with a loan specialist on an empty stomach, the man can take a much larger sum of money than he needs.
How to avoid fraud?
The study can be considered an excellent reminder that everyone should always be aware in its decisions. It is important to understand that hunger can greatly affect human behavior in certain situations. On this basis, the rule of satiety before going to the grocery store can be expanded to the point that it's important for people to be fed during any situation where they have to make a decision.
However, in the modern world it is always important to be alert marketers are constantly trying to get us to buy unnecessary things. In the article about how we already wrote about the so-called "dark patterns", which are installed in most online stores. These include elements that encourage people to buy goods with a big discount for five minutes. The temptation to buy unnecessary thing as "best" proposal is very large, right? But the product can be really useless — you risk wasting money.
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